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Factor TG has developed a suite of product reporting modules designed to deliver insights via secure online dashboard or PPT presentations. Our solution, while providing scalability through standardization, can be customized to meet the specific needs of each different industry vertical and client.
Once selected and configured, reporting modules can be delivered to any level of the marketing organization for on-demand decision support.
- Individual Media Channel Effectiveness
- Media Synergy Effectiveness
- Sales ROI
- Brand Funnel Impact from Spend
- Optimal Advertising Spend
- Optimal Media Mix
- Optimal Monthly Media Flighting
- Optimal Media Mix for Brand Funnel Metrics
- Optimal Brand Attributes for Purchase Probability
- Campaign Impact on Competitive Landscape
- Predictive Favorability Drivers Among Competitors
- Predictive Purchase Intent Drivers Among Competitors
- Competitive Positioning - Perceptual Map
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- Online - Ad Impact by Online Sites/Networks
- Online - Ad Impact by Online Ad Exposure Frequency
- Advertising Impact by Creative Execution
- Brand Attributes by Creative Execution
- Ad Perceptions by Media Channel
- Ad Perceptions by Creative Execution
- Optimal Ad Perceptions for Purchase Probability
- Campaign Reach of Target Audience
- Campaign Ad Recognition
- Campaign Demographic Profile
- Campaign Demographic Profile by Media Channel
- Optimal Media Target Based on Purchase Probability
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- All Major Media Channels - TV, Print, Online, Mobile, Outdoor, Cinema, Events, Product Placement
- Total and Target Audience Segments; Demographics and In-Market Qualifiers
- Brand Funnel Metrics, Shopping Behaviors, Sales Metrics and Creative Metrics
- Dashboard Reporting
Download our Complete Product List.
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