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Factor TG is the next generation of marketing measurement; providing a scalable, continuous system of marketing activity measurement, analysis, and ROI reporting. Our proprietary technology and methodology drive unprecedented visibility and control of advertising investments. Using our platform, our clients are able to make media allocation decisions, optimize creative executions and deliver better overall financial results without increasing budgets.
- Visibility of Advertising Performance - Immediate insight into performance of ad spend against consumers reached.
- In-Depth Accountability of Return on Advertising Investment - Determine advertising ROI for each stage of the purchase funnel.
- Actionable Campaign Optimization Insights - Recommendations on what's working, what's not and how to reallocate advertising dollars to optimize ROI.
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 Accuracy - Gold standard, quantitative experimental design with ad exposure by media and tactic.
Depth - Performance by media channel, audience segment, creative concept and competitive dynamics.
Timeliness - Early read into campaign performance; weekly data, monthly metrics, mid-campaign optimization.
Scalability - Continuous measurement of advertising activities for all brands across all media channels.
Actionability - Recommendations that support decision making.
Factor TG's advanced analytics platform integrates many data sources to produce the most accurate, actionable information about campaign performance in terms of real effects among top funnel response metrics (awareness and opinion measures), bottom funnel activities (shopping and purchase intentions), and sales.
Factor TG Primary Data
- Factor TG technology tracks exposure of advertising impressions among millions of consumers actually exposed to the campaign. Digital exposure, such as online or mobile, can be tracked passively. Offline data, such as TV, Print, or Radio, is tracked via self-report media behavior surveys.
- Once exposure is tracked, Factor TG randomly samples consumers from the online media plan with a short survey to measure changes in attitudes that can be attributed to the advertising exposure.
Client-Provided Data
- Factor TG then uses proprietary models to integrate the brand impact at the campaign level with spend and sales data to understand the overall return on investment.
- Other data sources, such as brand tracking data, web analytics data, and social media data can be integrated where applicable.
This integrated data analytics solution enables Factor TG to provide more accurate, granular, and financially impactful insights about advertising performance and ROI than any other solution available in the market today. To learn more, find out how we're different from the competition, or view our reporting modules.
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