Factor Technology Group's analytics platform measures and optimizes cross media advertising effectiveness based on the response of actual consumers reached by the campaigns. This insight provides the answers you need to make smarter decisions about how to improve the return on your integrated advertising investment.

Product Modules
Factor TG offers a suite of products designed to provide decision-makers with timely data about advertising performance. See our complete product list.

Our Approach
Factor TG's data-agnostic approach integrates media exposure, consumer attitudes, spend and sales data to arrive at highly accurate and predictive recommendations. Learn about our measurement approach.

Methodology
Factor TG methodology integrates the latest innovations in market research, marketing science, and technology. Read about our methodology.

How We're Different
Factor TG's approach addresses the shortcomings of traditional research methods when applied to advertising measurement. Find out how we're different.