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FACTOR TG NEWS
May 4, 2009
Nissan North America Renews Factor TG Contract Through 2011
[PDF]
April 16, 2009
Factor TG Launches BrandScore™ Automated Brand Reporting with Yahoo! Singapore
[PDF]
April 15, 2009
Medical Marketing & Media
“DDR on DTC -- Galdermas-Oracea” by Deborah Dick-Rath
[PDF]
March 15, 2009
Medical Marketing & Media
“DDR on DTC -- Mercks-Gardasil” by Deborah Dick-Rath
[PDF]
October 13, 2008
Medical Marketing & Media
How To Work Together: Over one-third of new pharma products are developed through strategic alliances. It is essential to learn to function productively within them. Deborah Dick-Rath offers some pointers.
[PDF]
July 14, 2008
Medical Marketing & Media
Changing Channels: Social networks and an expanded digital landscape have opened up more avenues for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick-Rath looks at how and where to spend your budget.
[PDF]
October 29, 2007
Forbes.com
Marketing Ad Vantage
Should Nissan buy ads on prime-time TV or on YouTube? It's starting to figure out which media outlets drive people to dealerships.
[PDF]
July 5, 2007
Interactive Advertising Bureau (IAB), Mexico
Advertising Effectiveness Study in Mexico: Yahoo! México and Factor TG
Banco Santander study reveals that Internet advertising strengthens campaign impact and notably improves brand perceptions.
[PDF]
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