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April 15, 2010
Medical Marketing & Media
DDR on DTC – Simponi
By Deborah Dick-Rath
[PDF]
March 15, 2010
Medical Marketing & Media
DDR on DTC – Cervarix
By Deborah Dick-Rath
[PDF]
March 15, 2010
Medical Marketing & Media
Flat Is the New Up
Matthew Arnold reports on the trends, quotes by Deborah Dick-Rath
[PDF]
February 15, 2010
Medical Marketing & Media
DDR on DTC – Lexiva
By Deborah Dick-Rath
[PDF]
January 15, 2010
Medical Marketing & Media
DDR on DTC – Actonel
By Deborah Dick-Rath
[PDF]
December 16, 2009
Medical Marketing & Media
DDR on DTC – Abilify and Lipitor
By Deborah Dick-Rath
[PDF]
November 13, 2009
Medical Marketing & Media
DDR on DTC – Pristiq
By Deborah Dick-Rath
[PDF]
October 15, 2009
Medical Marketing & Media
DDR on DTC – Humira
By Deborah Dick-Rath
[PDF]
September 15, 2009
Medical Marketing & Media
DDR on DTC – ED Drugs
By Deborah Dick-Rath
[PDF]
August 14, 2009
Medical Marketing & Media
DDR on DTC – Omnaris
By Deborah Dick-Rath
[PDF]
July 15, 2009
Medical Marketing & Media
Made to Measure
In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix.
[PDF]
July 15, 2009
Medical Marketing & Media
DDR on DTC – Latisse
By Deborah Dick-Rath
[PDF]
June 15, 2009
Medical Marketing & Media
DDR on DTC – Androgel
By Deborah Dick-Rath
[PDF]
May 15, 2009
Medical Marketing & Media
DDR on DTC – Exelon Patch
By Deborah Dick-Rath
[PDF]
April 15, 2009
Medical Marketing & Media
DDR on DTC – Oracea
By Deborah Dick-Rath
[PDF]
March 15, 2009
Medical Marketing & Media
DDR on DTC – Gardasil
By Deborah Dick-Rath
[PDF]
October 13, 2008
Medical Marketing & Media
How To Work Together
Over one-third of new pharma products are developed through strategic alliances. It is essential to learn to function productively within them. Deborah Dick-Rath offers some pointers.
[PDF]
July 14, 2008
Medical Marketing & Media
Changing Channels
Social networks and an expanded digital landscape have opened up more avenues for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick-Rath looks at how and where to spend your budget.
[PDF]
October 29, 2007
Forbes.com
Marketing Ad Vantage
Should Nissan buy ads on prime-time TV or on YouTube? It's starting to figure out which media outlets drive people to dealerships.
[PDF]
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