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April 15, 2010
Medical Marketing & Media
DDR on DTC – Simponi By Deborah Dick-Rath
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March 15, 2010
Medical Marketing & Media
DDR on DTC – Cervarix By Deborah Dick-Rath
[PDF]
March 15, 2010
Medical Marketing & Media
Flat Is the New Up Matthew Arnold reports on the trends, quotes by Deborah Dick-Rath
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February 15, 2010
Medical Marketing & Media
DDR on DTC – Lexiva By Deborah Dick-Rath
[PDF]
January 15, 2010
Medical Marketing & Media
DDR on DTC – Actonel By Deborah Dick-Rath
[PDF]
December 16, 2009
Medical Marketing & Media
DDR on DTC – Abilify and Lipitor By Deborah Dick-Rath
[PDF]
November 13, 2009
Medical Marketing & Media
DDR on DTC – Pristiq By Deborah Dick-Rath
[PDF]
October 15, 2009
Medical Marketing & Media
DDR on DTC – Humira By Deborah Dick-Rath
[PDF]
September 15, 2009
Medical Marketing & Media
DDR on DTC – ED Drugs By Deborah Dick-Rath
[PDF]
August 14, 2009
Medical Marketing & Media
DDR on DTC – Omnaris By Deborah Dick-Rath
[PDF]
July 15, 2009
Medical Marketing & Media
Made to Measure In an age of accountability, where every dollar counts, Deborah Dick-Rath talks to industry insiders about how they can make a measurable difference in their marketing mix.
[PDF]
July 15, 2009
Medical Marketing & Media
DDR on DTC – Latisse By Deborah Dick-Rath
[PDF]
June 15, 2009
Medical Marketing & Media
DDR on DTC – Androgel By Deborah Dick-Rath
[PDF]
May 15, 2009
Medical Marketing & Media
DDR on DTC – Exelon Patch By Deborah Dick-Rath
[PDF]
April 15, 2009
Medical Marketing & Media
DDR on DTC – Oracea By Deborah Dick-Rath
[PDF]
March 15, 2009
Medical Marketing & Media
DDR on DTC – Gardasil By Deborah Dick-Rath
[PDF]
October 13, 2008
Medical Marketing & Media
How To Work Together Over one-third of new pharma products are developed through strategic alliances. It is essential to learn to function productively within them. Deborah Dick-Rath offers some pointers.
[PDF]
July 14, 2008
Medical Marketing & Media
Changing Channels Social networks and an expanded digital landscape have opened up more avenues for pharmaceutical and healthcare marketers to reach their patient and physician customers. Deborah Dick-Rath looks at how and where to spend your budget.
[PDF]
October 29, 2007
Forbes.com
Marketing Ad Vantage
Should Nissan buy ads on prime-time TV or on YouTube? It's starting to figure out which media outlets drive people to dealerships.
[PDF]
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