RESEARCH AND ACCOUNT MANAGER

Factor TG provides marketing performance measurement to top-100 advertisers, advertising agencies and online publishers. Verticals include consumer products, financial services, automotive, pharmaceutical, entertainment and hospitality. Our work includes online and offline campaign effectiveness, cross media optimization, brand tracking, tactical advertising campaign performance insights, optimization recommendations and ROI reporting. We are innovators in measuring the branding and sales impact of new and emerging advertising formats.

Sample clients include Avenue A/Razorfish, Yahoo!, P&G, Unilever, Toyota, Sony, Nissan, Wyeth, HP, Pfizer and other top advertisers. See FactorTG.com for details.

JOB DESCRIPTION: Design, implement and manage market research projects to measure advertising effectiveness and improve clients' marketing. Collaborate with clients to identify business needs, plan analysis approach, and identify requirements necessary to translate advertising analysis outcomes into actionable recommendations. Liaise with clients and communicate project status. Coordinate project with internal teams and external media agencies. Analyze and interpret research results using quantitative data analysis tools (SPSS and SAS). Write research conclusions and reports, and communicate present complex methodologies and findings to clients. Multiple openings.

REQUIREMENTS: Must have Master's degree in Marketing (including MBA with Marketing focus), or another discipline that involves quantitative analysis (such as Statistics or Economics), and 2 years of experience in quantitative market data analysis, OR Bachelor's degree in Business or another discipline that involves quantitative analysis (such as Statistics or Economics) and five years of progressive, post-baccalaureate experience in quantitative market data analysis and/or market research. Experience must include developing and executing market research projects, and analysis of product sales data using standard computer programs for quantitative modeling (including SAS and SPSS).

Applicants should apply to ftg_jobs@factortg.com