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Powerful business results from recent studies
 
Factor TG has helped major advertisers and their agencies make dramatic improvements in marketing ROI.

  • Reallocated advertising spend among TV, print and online for a national branding campaign, resulting in $17 million in incremental projected sales.

  • Reduced advertising expenditure by $70 million year over year, while achieving the same sales and branding results.

  • Optimized advertising spend on a new product within weeks of launch, resulting in $9 million in savings without losing a single sale.

  • Measured the continuous impact of consumer advertising campaigns on pharmaceutical prescription volumes.
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