|
Over the past several years, Factor TG has worked directly with its major advertiser clients in collaboration to develop next-generation capabilities in advertising measurement. In partnership with our clients, we continually align our deliverables to the needs of their organizations and improve the quality and breadth of our system.
Factor TG is aligned with vertical practices. Our practice leaders have decades of client and agency experience in marketing or marketing research. Our expertise is focused on the following industries:
- Automotive
- Healthcare/Pharma
- Consumer Packaged Goods
- Financial Services
- Retail
- Tech/Telco
Our solution provides long-term value, and because of the power of our data collection and analysis, can often replace many ad hoc research needs in the organization.
Results from recent case studies:
- Reallocated advertising spend among TV, print and online for a national branding campaign, resulting in $17 million in incremental projected sales.
- Reduced advertising expenditure by $70 million year over year, while achieving the same sales and branding results.
- Optimized advertising spend on a new product within weeks of launch, resulting in $9 million in savings without losing a single sale.
- Measured the continuous impact of consumer advertising campaigns on pharmaceutical prescription volumes.
See some of the clients we work with.
|
|
