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About Factor TG
Factor Technology Group measures the effectiveness of advertising and provides data-driven optimization to dramatically improve marketing ROI.

Our proprietary technology and methodology drive unprecedented visibility and control of cross-media advertising investments. Using our platform, our clients are able to optimize media and creative execution to enjoy better overall financial results.

  • Measures brand and sales impact of brand advertising
  • Tells decision-makers what's working and what's not through actionable insights
  • Brings tens of millions of dollars in incremental savings or sales through improved advertising ROI
       
Solutions
Factor TG offers products designed to provide decision-makers with timely data about campaign performance.

Products & Solutions

How We're Different
Factor TG's approach addresses the shortcomings of traditional research tools and methods.

How We're Different

Success Stories
See how major advertisers improved advertising ROI all the way to the bottom line using Factor TG.

Success Stories